Programme
Programme Philosophy
Morning
Lab Sessions
Afternoon
Field Experiences
Possible visits
Daily Schedule · 25–31 October 2026
Sunday
25 October 2026
Arrival Day
Monday
26 October 2026
Destination Strategy Lab
Morning
Managing Gastronomy Tourism Destinations
David Mora
Basque Culinary Center
Afternoon
Field Visits & Destination Immersion
Tuesday
27 October 2026
Experience Design Lab
Morning
Gastronomy Tourism Experience Design
David Mora
Basque Culinary Center
Afternoon
Field Visits & Destination Immersion
Wednesday
28 October 2026
Branding and Communication Lab
Morning
Branding and Communicating Gastronomy Experiences
Nikoletta-Theofania Siamagka
Aristotle University of Thessaloniki
Afternoon
Field Visits & Destination Immersion
Thursday
29 October 2026
Sustainability Lab
Morning
Sustainability, Certification and Green Practices in Gastronomy Experiences
Zacharoula Andreopoulou
Aristotle University of Thessaloniki
Afternoon
Field Visits & Destination Immersion
Friday
30 October 2026
Hippocrates, Wellbeing & Destination Connections Day
Charita Vlachou
Aristotle University of Thessaloniki
Saturday
31 October 2026
Departure Day
Lab Team

Zacharoula Andreopoulou
Aristotle University of Thessaloniki
LinkedInDr. Zacharoula Andreopoulou is a professor at Aristotle University of Thessaloniki (AUTh) and Director of the Postgraduate Programme "Tourism and Local Development". She is also Chair of the Scientific Council of the Mediterranean One Health Innovation Centre (MED-OHC). Her scientific and research interests include smart green transition, IoT applications and databases for natural resources and sustainability, SDGs, Green Deal regional development, climate change mitigation, eTourism, and green transition in tourism. She has organized and participated in numerous international and national conferences and serves on several committees and international networks related to sustainability, innovation, and higher education. She is the author of more than 110 papers in international journals and recipient of the Aristotle University Excellence Award (2016, 2019).

Charita Vlachou
Aristotle University of Thessaloniki
LinkedInDr. Charita Vlachou teaches Gastronomy Tourism and Agri-food, Entrepreneurship, and Innovation at Aristotle University of Thessaloniki and serves as Scientific Lead of the International Gastronomy Tourism Lab (IGTL). Her work focuses on gastronomy tourism, experiential destination development, sustainability, entrepreneurship, and the connection between local identity, culture, agri-food, and tourism. She is particularly interested in creating educational and tourism experiences that connect academia, industry, and local communities through applied and field-based learning. She is also a member of the International Society of Gastronomic Sciences and Studies (ISGSS).

Nikoletta-Theofania Siamagka
Aristotle University of Thessaloniki
LinkedInDr Nikoletta Theofania Siamagka is Associate Professor of Marketing at Aristotle University. Her research interests are mostly related to international consumer behaviour, consumer brand forgiveness and brand recovery. She is currently teaching Marketing of Tourism Destinations at postgraduate level and has published research on destination branding. Nikoletta has published in a number of academic journals, including International Journal of Research in Marketing, International Marketing Review, Journal of International Marketing and Journal of Travel Research.

David Mora Gómez
Basque Culinary Center
LinkedInDavid Mora Gómez is a consultant, educator, and researcher specializing in food and wine tourism. With over 30 years of experience in the tourism sector, his work focuses on the connection between gastronomy, cultural heritage, and sustainable destination management. He coordinates the Gastronomy Tourism programmes at Basque Culinary Center and regularly collaborates as a lecturer and director of tourism programmes at various universities and business schools. He serves as a member of the UN Tourism Panel of Experts, an evaluator for the Best Tourism Villages initiative, and an expert within the IGCAT network. He is also the founder of the Wine Tourism School and an auditor for the Wine Routes of Spain.
Ready to explore what's included?
Practical Information





